9th Vienna Music Business Research Days 2018

12 – 14 September: Music Life Is Live

Vienna Music Business Research DaysGrafik: ©Vienna Music Business Research Days

The Vienna Music Business Research Days want to bring together scholars from all disciplines and interested music business professionals in Vienna every year in order to present their findings and exchange ideas about it.

Music business research is a new scientific approach at the intersection of economic, artistic, especially musical, cultural, social, legal, technological developments that aims at a better understanding of the creation/production, dissemination/distribution and reception/consumption of the cultural good music. It follows an inter-disciplinary research and teaching approach that is characterized by methodological diversity.

Programme on Wednesday, 12 September

9.15 am – 4.45 pm: Young Scholars' Workshop
Workshop about Music Business Research at the Large Conference Room at the Department of Cultural Management and Gender Studies (IKM).

Programme on Thursday, 13 September

9.00 am – 5.30 pm: Conference Track Day
at Joseph Haydn-Hall and Large Conference Room at the Department of Cultural Management and Gender Studies (IKM).

The following papers were accepted by the programme committee:

  • Cuadrado-García, Manuel, Juan D. Montoro-Pons & Pablo Gonzalez-Casal (University of Valencia, Spain): Determinants of Music Genres Preference by the Youth: An Exploratory Research
  • Darias de las Heras, Victoriano (Universidad Internacional de La Rioja, Spain): The Value Gap, YouTube’s Content ID and Antitrust Law
  • Elen, Maarten, Philippe Haldermans & Jonas Kiesekoms (PXL Music-Research, Hasselt, Belgium): Building a Data Driven System to Predict Concert Ticket Sales
  • Kolokytha, Olga (University of Vienna, Austria): Graduated Response and the Criminalisation of Consumers, Or How the Creative Industries May Be Infringing Your Rights
  • Konrad, Elmar D. (University of Applied Sciences Mainz): The Impact of Networking on Success in Music Business
  • Montoro-Pons, Juan D. & Manuel Cuadrado-García: Brand equity and spillover effects of music festivals
  • Mulder, Martijn & Erik Hitters (Erasmus University Rotterdam, Netherlands): The Effects of Festivalisation on Value Creation in the Dutch Live Music Industry
  • Schreiber, David (Belmont University, Nashville, USA) & Alison Rieple (University of Westminster, London, UK): Aggrandising in the Music Industry: Establishing Legitimacy and Improving Credibility through Identity Construction

Programme on Friday, 14 September

9.00 am – 5.30 pm: Invited Conference Day
at Joseph Haydn-Hall and Large Conference Room at the Department of Cultural Management and Gender Studies (IKM).

  • 9.00 – 9.15 am: Welcome
  • 9.15 – 9.45 am: Keynote by Beate Flath (University of Paderborn, Germany): "The Political Economics of Music Festivals"
  • 9.45 – 11.15 am: Panel discussion on "The Political Economics of Music Festivals":
    With a short presentation on "Music Festival Conferences as Live Incubators of the Music Industry" by Detlef Schwarte (Reeperbahn Festival Hamburg, Germany) & Carsten Winter (Hanover University of Music, Drama and Media, Germany).
    Panelists: Axel Ballreich (LiveKomm, Hamburg), Hannah Crepaz (Osterfestival Tirol, Austria), Peter Smidt (Eurosonic Noorderslag Festival, Netherlands), Martin Cloonan (University of Glasgow, UK), Detlef Schwarte (Reeperbahn Festival Hamburg, Germany) and moderated by Beate Flath
  • 11.15 – 11.45 am: Refreshments
  • 11.45 am – 12.30 pm: Keynote by Erik Hitters (Erasmus University Rotterdam, Netherlands): "Live Music Ecologies and Value Creation for Musicians, Industries and Cities"
  • 12.30 – 2.00 pm: Lunch Break
  • 2.00 – 2.45 pm: Keynote by Berthold Seliger (Konzertagentur Seliger Berlin, Germany): "Empire business or cultural diversity. About the reality of the concert business"
  • 2.45 – 3.00 pm: Short Break
  • 3.00 – 3.45 pm: Keynote by Alan Krueger (Princeton University, USA): "The Economics of the International Live Music Business"
  • 3.45 – 4.15 pm: Refreshments
  • 4.15 – 5.30 pm: Panel discussion "The International Concert and Touring Business"
    with Jake Beaumont-Nesbitt (International Music Managers Forum, London, UK), Ernst L. Hartz (E. L. Hartz Promotion Bonn, Germany), Harry Jenner (Frequency Festival, Austria), Peter Jenner (Sincere Music, London, UK) moderated by Berthold Seliger (Konzertagentur Seliger, Berlin, Germany)
  • 5.30 pm: Awarding the young scholars' workshop best paper
  • 8.00 pm: Conference Heuriger (for invited guests)

Further Information & Registration

Please find further information on the conference website:


The admission is free for mdw's students and staff members. You will still need to register though. Please write an e-mail to ikm@mdw.ac.at to receive a free code.

9th Vienna Music Business Research Days 2018
12 – 14 September 2018
Joseph Haydn Hall & Large Conference Room at IKM
mdw – University of Music and Performing Arts Vienna
Anton-von-Webern-Platz 1
1030 Vienna