Vienna Music Business Research Days (digital edition)

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am 22.09.2020 09 00

The 11th Vienna Music Business Research Days will be held online from September 21 to 23, 2020.

Music Business Researchis an interdiscipline at the intersection of economic, artistic, cultural, social, legal, technological and further developments which contribute to the creation/production, dissemination/ distribution and reception/consumption of music. This interdisciplinary nature calls for methodological multiplicity and is open to scholars from all scientific areas.

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Eintritt frei

KONTAKTPERSON
Slavomira Martiskova, BA
martiskova@mdw.ac.at
Tel.: +43-1-71155-3401

Zeit & Ort der Veranstaltung

22.09. von 09:00 bis 17:00
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Veranstaltung findet online statt

23.09. von 09:00 bis 16:00
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Veranstaltung findet online statt

Programm

Sep. 21st, 2020, 9 - 17: Young Scholars' Workshop
Closed online workshop for master and PhD students


Sep. 22nd, 2020, 9 - 17: Conference Track Day
Conference Zoom Online-Track

9 – 9.15 - Welcome address and introduction by the conference organizers

9.15 – 10.45: Session 1
Chair: Michael Huber
Shane Terry Murphy, Torrens University, Brisbane, Australia: Establishing a digital presence in the music industry: constructing the digital ecosystem for a micro music business
Guy Morrow, Melbourne University, Australia: Designing the music business. Design culture, music video and virtual reality

11 – 12.30: Session 2
Chair: Peter Tschmuck
Diethard von Ammon, GEMA and Ludwig-Maximilians-University Munich, Germany: The digitalization of music and the effects of Corona
Jessica Edlom & Jenny Karlsson, Karlstad University, Sweden: Hang with me – fandom, brandom and the experiences and motivations of music fans

13.30 – 15: Session 3
Chair: Michael Huber
Martijn Mulder & Erik Hitters, Erasmus University Rotterdam, The Netherlands: Live is live? An analysis of the differences between motivations for concert and festival attendance
Martina Kalser-Gruber, Danube-University Krems, Austria: The power of reputation. A case study on the artistic directors of Austria's music festivals

15.15 – 16.45: Session 4
Chair: Peter Tschmuck
Muhammad Murtaza Ali, Jenny Karlsson & Per Skålén, Karlstad University, Sweden: How has digitalization transformed value creation in the music industry?
Beate Flath & Maryam Momen Pour Tafreshi, Paderborn University, Germany: Cancelled gigs, closed venues and running costs. An explorative investigation on the relation of professional self-concepts of local event managers of live music in Ostwestfalen-Lippe (OWL) and their strategies to face the corona crisis


Sep. 23rd, 2020, 9 - 16: Invited Conference Day
Open Zoom conference

9 - 9.15: WELCOME

9.15 - 10: Keynote by Bernie Cho (DFSB Kollective, Seoul, South Korea) on "The music market in South Korea"

10.15 - 11: Keynote by Philipp Grefer (Fake Music Media, Peking, China) on "The music market in China"

11.15 - 12: Keynote by Achill Forler (Silk Road Communications, Mumbai, India, confirmed) on "The music market in India"

12 - 13: Panel discussion on "Emerging Music Markets in Asia" with Weining Hung (LUCfest, Tainan, Taiwan), Bernie Cho (DFSB Kollective, Seoul, South Korea), Philipp Grefer (Fake Music Media, Peking, China) and Achill Forler (Silk Road Communications, Mumbai, India)

14 - 15: Short presentations on "Emerging Eastern European Music Markets"
- Carina Sava (Raw Music, Bucharest, Romania) on the Romanian music market
- Ania Kasparek (Chimes Agency, Poland) on the Polish music market
- Dartsya Tarkovska (Music Export Ukraine, Kiev, Ukraine) on the Ukrainian music market

15 - 16: Panel discussion on "Emerging Music Markets in Eastern Europe" with Carina Sava (Raw Music, Bucharest, Romania), Ania Kasparek (Chimes Agency, Poland), Dartsya Tarkovska (Music Export Ukraine, Kiev, Ukraine)

16: Awarding the young scholars' workshop best paper