This programme gave me a lot of confidence as an artist because I learned so much about the music market as well as about myself. And the mentoring was an amazing enrichment for me. I had a great mentor with whom I discussed the next steps in my career, which ended up making my career plans much clearer and much more realistic.

Katharina Hörmann, oboist, Vienna

“Value proposition, key resources, revenue streams, elegant next steps on my roadmap…” – the past few months saw ten young musicians confront themselves with these unaccustomed considerations with regard to their own work. They did so as part of the training programme “Tuning in! Routes to a Career in the Music Sector”, sponsored by the EU and realised by the mdw together with mica – music austria, which gave students and graduates of European universities of music (five of them from the mdw) an opportunity to develop new perspectives on their own musical ideas, visions, and projects.

It was the perfect time for me, having finished my studies, to reflect on my goals and objectives in music and consider the steps that I could take on a daily basis to reach them. This programme is very much an extension of my musical studies since it touched on the more business-related side of the music industry, which is rarely covered at the conservatory.

Helena Ricci, harpist, London

Tuning In! lent the participating artists support in developing their careers and provided them with useful tools and strategies for shaping self-directed, self-confident, and independent lives as musicians. The members of this group met three times in Vienna as well as in several online seminars in order to advance the development of their own projects as they focused on self-reflection and networking, hard skills for self-directed work, and self-marketing and self-representation.

To me, Tuning In! is an amazing programme that provides us young musicians with insights into different areas of the music business, relates to our own careers as musicians, and gets us in touch with experts in these fields.

Verena Spies, cellist, The Hague

At the programme’s conclusion, the participating artists presented an attentive audience with their plans—as soloists and ensemble founders, for festivals, competitions, and a special music school, and for using new technologies to give rise to immersive musical experiences. And with their international mentors, the participants are now continuing to work on their career roadmaps while further deepening their transnational networks, thanks not least to cooperation with their colleagues.

Tuning In! is a wonderful course that’s given me a ton of useful skills and information. Everything I’ve learned here is definitely essential for the positive development of my international musical career.

Dario Savino Doronzo, trumpeter, Barletta

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